Confirmation or thank you pages are often times overlooked.
These pages are essential in any funnel and there are certain methods to ensure you get the most out of your confirmation pages by:
- Leveraging them to continue the sales process
- Establish trust, build rapport
- Build your audience and move your visitor towards the next step in the process
Should you use a confirmation page after Opt-in?
The simple answer to this question is YES! You should always have some type of confirmation page or thank you after opt-in. Whether that opt-in comes from an actual landing page or the opt-in is from your blog they should always be sent to a thank you or confirmation page.
Should I use double opt-in confirmation?
Whether you decide to use double opt-in or not you should still send the new subscriber to a confirmation page. A lot of times people opt for the double confirmation process because their email service demands that they use it. There are times that people want the double opt in process because they want an accurate list of subscribers and this is a good way to get someone’s best email if they really have interest in your landing pages.
Let’s focus on how to get the most out of your confirmation pages.
On the thank you/confirmation pages you always want to confirm that the action they just took was successful – they have successfully subscribed.
If you are using a double opt-in you should inform them of the double confirmation. The next step is you are going to SELL them on opening the email that you just sent them, the lead magnet they just subscribed for, or the webinar they subscribed for. This is very important. No matter what funnel you used, no matter what they just opted in for like a training series, ebook, or webinar, it doesn’t matter you are going to sell them on what they just opted in for. Your not going to deliver that on this thank you page but you are going to sell them on opening that email from you.
Another thing you are working on here also is getting your new prospects into the habit of opening your emails. You really need to leverage with these confirmation/thank you pages because you give them clear instructions, go open that email – Here’s what your going to get in that email. You’re basically reminding them on what they just opted in for and why they need to make the effort to go open that email from you.
Very important Rule!
Do not ever give the prospect what they subscribed for, the lead magnet, on the confirmation/thank you page. You should use a delivery page. I have seen a lot of great marketers and guru’s do this but I disagree with this. I want to train my prospects to open up my emails. Especially if you are using a double confirm, do not give them the lead magnet on the confirmation/thank you page. You want to keep your prospects engaged and used to receiving and opening emails from you.
You can also use the confirmation/thank you page to build rapport and trust. They have just opted in and took action. This page is a great opportunity to communicate with your prospects a little more and to build trust and authority as well.
There is a great opportunity right on the confirmation/thank you page. Don’t stop the process. Leverage the action they just took to get them to take another action.