Co-registration leads are leads acquired by partnering with other websites in your target market.
If you ever signed up for a newsletter from a publisher, and you check a box that gives the publisher permission to send you related offers from advertisers, that’s where co-registration begins. Learn more about how Co-Registration leads work.
Not all co-registration networks are created equal. When it comes to quickly putting together a targeted e-mail list or getting a surge of fresh leads to breathe life back into a mailing list, co-registration leads WORKS – no question there.
But if it’s your first time with this type of advertising, there are a few questions you need to ask in order to get the best results.
1 – Is this is truly co-registration and not list purchase or rental?
Some vendors have a hard time separating the two concepts. Co-registration is where individuals opted-in to your list on someone else’s site. A vendor can’t have thousands of addresses for you immediately; if they do, that’s a major red flag.
2 – How does their sign-up process work?
Try it out with a throwaway address and see what happens. Can you choose lists individually? Does the vendor honor those choices or do they sell your address elsewhere as well?
3 – How do they validate signups?
Do they use confirmed opt-in (also known as double opt-in) or will they be selling you potentially invalid addresses?
4 – What other data comes with the address?
Does the data have everything you need to follow up with your potential clients? Can you setup the desired delimiter (.csv, .xls, etc.) for easy upload?
5 – Will you receive any other demographic or contact information?
Will the data include where and when the subscriber opted in? That is which site they signed up at, when they did it, and what IP address they used. And do you get more than e-mail? Such as phone number, direct mail address, etc?
6 – Who else will receive the same addresses?
The point of co-registration is that the subscriber signs up for multiple lists. Will you have any control over, or visibility of, which other organizations are receiving the same address?
7 – What happens in the event of complaints and non-deliveries?
Will you be compensated for recipients who complain? What about for non-deliveries? Knowing the answers to the above questions is important. And you should be able to get the answers directly on a network’s site, or by doing a little detective work by opting in and seeing their process.
As you can see, there are many factors that affects the quality of your lead generation campaign. If you have ever tried a co-registration campaign with a list broker and experienced poor results, this could be the reason why.
If you are looking to start a co-registration campaign with low minimum entry, Buy Co Registration Leads here.