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1. Develop A Conversion Based Design
First thing we’re going to talk about is developing a conversion based web design. Now you may have colors and logos and styles that you prefer. They may be different than what I prefer, or what your customers prefer, or what your spouse prefers, or your partner. Now, what you prefer, honestly, it doesn’t really matter.
We’re building a website that needs to focus on your customers, and at the end of the day by focusing on your customers, making the website easy for them to deal with, making the the brand exude through your design and through your assets, making it very simple for them to take the action that you want to take.
Now, that’s not to say that you can’t inject your own desires, your own preferences into the design, you should. It’s your brand, it’s your business. But keep in mind, what you like may not be what other people like. And at the end of the day, by having a conversion based web design, you increase your opportunity to grow your business and increase your sales.
2. Focus On Your SEO
The second step is to invest in your SEO. Now a lot of people will get worried about this because it’s generally going to require cash or an infusion of an investment. So keep in mind, this is where your marketing pays off. This is something to really pay attention to.
By investing in your SEO Long-term, you can develop a higher ranking and better ranking on Google and Bing or any other search engine. This is very valuable for you because you want to rank highly, and you want to take that digital real estate. The more real estate you have, the less real estate your competitors have. Additionally, this builds trust, and trust is key when you’re trying to develop relationships and increase sales with your customers.
3. Invest In Your PPC
Next, focus on your pay per click. This is a pay to play game, but statistically speaking, more people are going to interact with the ads on top of a Google search result, or being or really anywhere else that you’re listing your ads.
They’re going to interact on there and this is a great way to guarantee that you can be on top, and in front of them when they intend to find you. Invest here and it will pay dividends in the future.
4. Do Re-Targeting
The next step is re-targeting. You’ve driven people to your website. It’s conversion based. You’ve been investing in your SEO and your PPC. Now you need to focus on making sure that these people are coming back to your site. Statistically, 97% of people that visit your site for a first time are not going to take the action that you desire for them to take.
They’re not going to buy, they’re not going to fill out a form. They’re not going to interact with your business. On average, it takes about seven times for consumer to see your brand, your logo, or a a a business asset of yours before they trust you enough to give you their information or to take the action that you want.
5. Focus On Reviews
By investing in re-targeting and building that list, you can ensure that you’re bringing people back to your website and increasing your next. You want to focus on your online reputation. This is key. 87% of people will not interact with a brand that meaning they won’t purchase from you.
They won’t give you their information if you have no reviews, 87% you built a website, you’ve been investing in your marketing, you’ve been investing in driving them back to your site. But if you don’t have reviews and a great online reputation, all of that as a waste, make sure that you’re focusing on having a great online reputation.
Making sure that you have reviews all across different review platforms like Google, my business and Facebook. Another great opportunity is top rated local.com. This allows you a free profile and a great way to generate reviews plus aggregate reviews from all of your other platforms. Fantastic way for customers to understand who you are, what you do and why they should trust you.
6. Invest In Your Content
Next, invest in your content. Specifically videos. Videos are your 24 seven salesperson. You can take as much time as you need to develop your perfect sales pitch. You can work on your sales pitch as many times as you need to until you nail it. Once you’ve nailed it, you put that video up on your social platforms, up on your website, up on your conversion pages, and you have a 24 hour salesman that is using the exact pitch that you want to drive customers to the sales process.
Videos are a great way to get people to interact with your brand, especially if it’s you in front of the camera. They’re able to see who you are, what you stand for, what you’re trying to accomplish, and how you can help them. Videos also rank highly on Google and Youtube. So if you’re building up your content base of videos and you’re building up this content, or this foundation of information that you can provide to your customers, you’re building trust, you’re building SEO value, and really at the end of the day, you’re providing a service to your customers that will make them trust you, and want to work with you in the future.
7. Focus On Social Media
Next, focus on your social media. These are free platforms for you to set up, and all they do is expand your digital real estate and your presence. 57% of consumers say that social media influences their shopping behaviors.
You don’t just have to be a e-commerce or an online business. You are going to take advantage of social media, because of the opportunity to reach people and to communicate with people on a platform that they’re familiar with and that they already have trust with. This is your chance to extend and expand your marketing reach, without really investing an awful lot of money.
Now, that’s not to say that you shouldn’t invest financially into your social media, but primarily, especially in the beginning, you want to be investing in your content by producing videos, by interacting with people, by providing information for them. Be it statistics, or pictures of projects, that you’ve done, information on your E-commerce products, anything like that.
By investing in your social media, this gives you an extension of your website and really allows you to kind of get in front of people, while they’re not really looking for you. But their behaviors, their intentions, their socio-economic status, and anything else that you can learn about your customers. You can use that information to make sure that you’re in front of them, when they need you.
8. Use Automation And CRM
Next, stay ahead of the competition by utilizing a CRM. Now, if you’re a business that’s just starting out, using a CRM or a customer relationship manager is a really, really powerful way to avoid needing to stock up on all those yellow legal pads. By avoiding this and stepping away from the analog world, you’re able to build automation into your sales processes. You’re able to really invest in spending time with your customers instead of investing all that time working on your customers and trying to identify your data.
By focusing on all of this, you’re able to really extend your business and grow your brand without spending a lot of time on things that don’t really mean a lot.