Tagged: lead generation
November 12, 2019 at 6:08 AM #24195
What’s the best way to get leads in 2019?
Designer, http://source15.comNovember 12, 2019 at 6:09 AM #24196
3 general lead generation methods:
Method 1 – Inbound Lead Generation.
This method is based on inbound marketing. The content is the key to success.
Lead is captured after visiting a page with content that is interesting to him. The sources of such leads can vary – from organic visits from search engines and referral websites, to social media traffic, email campaigns and more.
The content you use for lead generation is the first step of targeting and scoring. If the person fills your lead generation form after viewing your content then you assume this lead is targeted and relevant.
Such leads should be scored and developed afterwards, as you usually cannot target your content to a very specific audience. This makes it necessary to filter leads and score them when generated.
This method is great because usually such pieces of content are evergreen and they generate you leads on a daily and weekly basis with no additional expenses.
Method 2 – Paid Lead Generation
This method is based on paid marketing campaigns. It is one of the most effective and risky methods at the same time. If you know your perfect buyer persona and your target audience then paid lead generation is a key to massive sales.
You can run paid ads through Facebook, Google Search, ad networks and many other paid sources that can drive you lots of targeted traffic.
Usually leads are captured on the custom landing pages created specifically for every campaign.
Also, paid lead generation campaigns usually have bigger lead capturing forms for the very simple reason – you paid money for the traffic, and you want your leads to be as targeted and enriched as possible from the very beginning.
This is a great method if you know your perfect target audience, you have a budget to spend, and you have sales resources to process quite a lot of warm leads.
Method 3 – Lead Sourcing
This method is the most simple and still one of the most effective ones. Lead sourcing is generating leads by extracting them manually, semi-manually or automatically from various sources.
This can be done either manually or with the help of different lead generation software and tools.
Lead sourcing can cost you nothing if performed manually or with the help of the free tools, and it can cost you a lot if expensive platforms or enterprise-level databases are used.
Anyway, lead sourcing is the best lead generation method to start with – it’s a great chance to test the waters at no cost, and define your lead generation approach.
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