Whether over a campfire or simply a cup of coffee, there’s no denying the pleasure we derive from sharing and listening to stories. We all love stories, right?
In marketing “headlines” are important to grab attention, and stories are important to keep your audience engaged. Without an engaged audience, you may not be able to sell them your products or services.
Whether your business is trading type or of service, you are engaged in selling something. In order to increase the sales, you perform different activities because after all, you know that increasing the sales is the only way to turn your business into a success.
If you find ways to engage customers, then definitely you can easily achieve your monthly sales goals and you can earn huge profits from your business.
Whatever you are doing and no matter how good is the quality of the products or services that you are offering to your customers, you can only succeed if you are good at story telling. A well-told story can leave a memorable impression in the minds of the readers or the listeners. Beyond the logical calculations, you can inspire your audience by telling them a good story and you can influence them to take action immediately.
What Not To Do When Marketing with Stories:
Here are three things you need to have in mind when you decide to tell stories for marketing:
1. No Apology.
Telling a story is basically a skill and unfortunately, most of the people lack this skill. If you start with the words, “May I please share a story about this product with you?” or even “I know you will be happy to know what I am going to tell you”, then keep it in your mind that your story is not going to work. The tip that I am going to give you here is that you should directly start telling them the story about the particular thing rather than making their minds to listen to you. Your starting words should be so influencing that you grab the attention of the customers.
2. Don’t use the word “story”.
Do not use the word “story” while communicating. Don’t mention that word, unless your audience is a bunch of 5 years olds. Many people in a work environment have a negative reaction to the word “story,” associating it with being unprofessional or inefficient. Don’t throw your audience off by saying things like “Let me start today’s presentation with a story..
3. Don’t give away the ending.
Do you know why people take a lot of interest in the stories? They want to know what happens next. Don’t sabotage yourself by giving the climax away too early. Just because of the suspense factor and they want to know what happened eventually.
So, what’s the best practice for story telling?
You have learnt what’s not effective for telling a story, now, you are going to know what are the best ways to sell anything by telling stories!
Your story must start with a great hook. A hook means a phrase or a sentence that creates suspense for the audience and that gives an instant reason to them why they should listen to you. People are not interested to hear the boring and traditional things, therefore, rather than starting your presentation with the word “I start my presentation with a story”, you can say “Do you know what happened last week that had completely changed the way I thought about ____ ! Let me share it with you.”
In the former sentence, the audience does not find anything appealing and they may not focus on what you are going to discuss but in the later sentence, I am sure that you will grab the attention of your audience because they will get anxious to know what happened last week.
Storytelling is one of the purest forms of expression, being that stories are nothing more than experiences. And like all forms of expression, there’s an art form in doing it skillfully. Engaging your audience has always been a part of selling. Storytellers are the leaders who inspire us to reach higher. They light up our spirit and make us believe that we, too, can accomplish the impossible. Be a story-teller and you’ll have an easy time with selling more of your stuff. It Works.