How to Use LinkedIn Dynamic Ads
Have you heard of LinkedIn dynamic ads? Wondering how to include a person’s name or profile picture in your LinkedIn ad creative?
In this article, you’ll learn how to set up a LinkedIn dynamic ad campaign to deliver highly personalized offers.
What Are LinkedIn’s Dynamic Ads and Why Do They Matter?
LinkedIn’s ad system allows you to connect with their user base by serving your ad to a targeted audience in the news feed, inbox, or sidebar. You can use these ads to attract new clients, find new employees, and establish or sustain brand awareness.
Now you can use the dynamic ads option to personalize the LinkedIn ads you’re serving those users.
LinkedIn dynamic ads will pull each user’s name or profile picture from their LinkedIn profile and apply it to the ad template you’ve created, resulting in hyper-personalized ads. [source:socialmediaexaminer.com] [Read more]
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