Question: What is the best way for online lead generation?
It’s honestly different for every company – there is no approach that works for everyone 100% of the time. If I had to pick one thing, I’d say that using LinkedIn is the best way in the B2B space. It’s not expensive but it gives you great access to great leads if you use it properly.
But I would never recommend just choosing one ‘best way’ and sticking only with that. The battle to find great leads needs to be fought on several fronts – here are some examples of what you need to be focusing on online:
SEO – get your webpages ranking high in search results. You need leads to be able to find you easily. You can do this by finessing your URLs, tags and rich snippets, and updating regularly with quality content.
Landing page – When those visitors start clicking through to your page, get your message across quickly and get them to take the next step in the journey, whether that be signing up for a newsletter or taking a quiz.
Get social – Use social media platforms to get the message out there about your product and any new content you’re creating. You don’t have to use every single platform, but pick a few that reach the most potential customers in your niche.